Megatrends in South Africa
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in South Africa.
Euromonitor's Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Takealot launches one-hour on-demand delivery service
- Tech is increasingly relied upon to simplify everyday tasks
- Consumers seek flexibility in all areas of life
- Shoppers want to be able to buy on the spot
- Gen Z are the most likely to lack time for cooking
- Digital living
- Lokshin WiFi unveils cost-effective i nternet s olution for South Africans
- Food delivery is very popular in South Africa
- Consumers are protective of their personal data
- Gen Z are the most willing to share data for personalised offers
- Friends and family remain the most trusted information source
- Many consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Woolworths supports Pride Month with high-profile campaign
- Gen X are the most keen to help those in need
- South Africans generally feel comfortable expressing their identity
- Trust in brands is important
- Experience more
- Game joins the metaverse by launching a virtual hub on Roblox
- South Africans enjoy socialising both on- and offline
- Relaxation is key priority when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- Tailorblend’s personalised nutrition is made available on Momentum’s reward scheme
- Millennials are the most partial to virtual experiences
- Most South Africans want tailored experiences
- Premiumisation
- RCL Foods continues to innovate with premium pet foods
- Most consumers want a simpler life
- Gen Z have the most confidence in their investments
- Healthfulness and quality are prized attributes
- Pursuit of value
- Thanks to Yaga , higher-quality items are now more affordable to South Africans
- The older generations are the most frugal
- Shoppers are worried about rising living costs
- South Africans are embracing the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- Amazon announces plans to expand to South Africa, reshaping online retail
- South Africans are more likely than their global peers to buy themselves treats
- S-commerce gains traction, in line with rising social media use
- Millennials are the most likely to shop on social media
- Sustainable living
- Checkers introduces shopping trolleys made from recycled milk bottles
- Consumers are keen to play a part in protecting the environment
- Mindful consumption is on the rise
- Reducing food waste tops the list of green activities
- Wellness
- Futurelife Mothers Food offers optimal nutrition to expectant and breastfeeding women
- Meditation is the leading antidote to stress
- Half of South Africans regularly consume dietary supplements
- Consumers continue to take precautions in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
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