Megatrends in Singapore
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Singapore.
Euromonitor's Megatrends in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Singaporean shoppers prioritise digital innovation and convenience
- Convenience
- 7-Eleven launches automated convenience stores aimed at commuters
- Consumers seek time-saving products and services
- Singaporeans hanker for more flexible working conditions
- Customers want to be able to see what they are buying
- Online shoppers enjoy the flexibility of e-commerce
- Younger consumers seek convenient alternatives to home cooking
- Digital living
- Google launches app version of its Gemini AI assistant in Singapore
- Singaporeans rely on tech for everyday activities
- Consumers are eager to protect their personal data
- Millennials are the most willing to share data in return for offers
- Consumers rely on their nearest and dearest for advice
- Respondents expect more face-to-face interactions in future
- Diversity and inclusion
- Mastercard’s #AcceptanceMatters campaign promotes autism awareness
- Social media gives consumers a voice
- Millennials are the most socially active cohort
- The majority of consumers feel accepted
- Consumers pay more attention to brand values
- Experience more
- Singapore’s Changi Airport uses metaverse gamification to engage young consumers
- Singapore’s experience economy continues to flourish
- Travellers prioritise safety when travelling
- Young consumers embrace digital experiences
- Personalisation
- Samsung rolls out Winnie the Pooh collection for its Bespoke line of fridges and freezers
- Baby Boomers have the least qualms about sharing their personal data
- Singaporeans are keen to express their individuality
- Premiumisation
- Ralph Lauren opens premium Ralph’s Coffee café concept at Shaw Centre
- Shoppers become more discerning
- Consumers do their research before making purchases
- Healthiness and taste are important food qualities for Singaporeans
- Pursuit of value
- ShopHero aspires to be a comprehensive app for maximizing savings and rewards
- Gen X are the most frugal cohort
- Most are still worried about rising living costs
- Consumers embrace the repurposing trend
- Most Gen Z intend to save more money
- Shopper reinvented
- Nike opens three-storey experience store in Singapore
- Celebrity endorsement holds sway among Singaporean shoppers
- Consumers enjoy a mix of offline and online shopping experiences
- Social commerce takes hold
- Millennials are the most engaged with brands on social media
- Sustainable living
- Yindii app aims to tackle the problem of food waste
- Brand trust is crucial to Singaporeans
- Millennials are the most supportive of the circular economy
- Cutting down on plastics is the most pressing environmental concern
- Most consumers are not politically active
- Eco-conscious consumers favour recyclable packaging
- Wellness
- Ventrickle to launch AI-driven app to help consumers make informed food choices
- Massage remains the most popular way to alleviate stress
- Gen X are the most enthusiastic users of sports tech
- Consumers continue to be wary of personal safety outside the home
- Leverage the power of megatrends to shape your strategy today
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