Megatrends in Singapore
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Singapore.
Euromonitor's Megatrends in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- 7-Eleven caters to busy airport users with its first in-store café concept
- Singaporeans are using tech to make life easier
- Consumers seek more flexibility in all areas of life
- Shoppers want to see goods before buying
- Convenience drives e-commerce demand
- Busy Singaporeans lack the time for cooking
- Digital living
- PRISM+ capitalises on growing demand for smart homes
- Most Singaporeans order food for delivery
- Consumers are protective of their personal data
- Young people are concerned about preserving their online anonymity
- Friends and family are still the most trusted information source
- Consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Revolut launches Diversity Card as part of the Pride campaign
- Generation X are keenest to support charitable causes
- Generation Z want to change the world for the better
- Most Singaporeans feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Home interior platform Livspace opens experience centres as part of omnichannel strategy
- Singaporeans enjoy socialising both on- and offline
- Safety and shopping opportunities are key priorities in a holiday
- Consumers still prefer real world over online experiences
- Personalisation
- Modules offers personalised skin care products made with prescription ingredients
- Young people are the most enthusiastic about virtual activities
- Millennials are the most individualistic cohort
- Premiumisation
- Irvins adds to its range of gourmet healthy savoury snacks
- Consumers want more simplicity
- Generation Z have the most confidence in their investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Giant offers discounts for seniors amid elevated prices
- Baby Boomers are the most frugal cohort
- Shoppers are worried about the rising cost of living – especially the elderly
- Singaporeans embrace the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- WhatsApp allows Singaporeans to make in-chat payments directly to businesses
- Trust in brands is most important to Generation Z
- Consumers mix online with offline shopping
- S-commerce gains traction as young people seek flexibility
- Millennials engage most with s-commerce
- Sustainable living
- WWF-Singapore promotes reuseable e-commerce packaging in Singapore
- Singaporeans show concern about global warming
- Mindful consumption is on the rise
- Reducing food waste tops the list of green activities
- Singaporeans are reticent to make their voices heard
- Recyclable packaging is considered the most sustainable
- Wellness
- Health-conscious consumers drive growth in vitamin selection
- Massage and meditation are the main antidotes to stress
- Baby Boomers are the most likely to regularly exercise
- Singaporeans remain wary of health and safety in post-pandemic era
- Leverage the power of megatrends to shape your strategy today
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