Megatrends in Saudi Arabia
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Saudi Arabia.
Euromonitor's Megatrends in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Consumers set to prioritise digital living and convenience as lifestyles continue to speed up
- Convenience
- Chinese food delivery app Keeta arrives in Saudi Arabia
- Millennials rely heavily on tech to make their lives easier
- Saudis seek more flexible working conditions
- The prospect of better warranties attracts shoppers to physical stores
- Online shoppers enjoy the flexibility of e-commerce
- Meal kits provide a convenient solution to those with no time to cook
- Digital living
- Smart city project Neom teams with Pony.ai to develop autonomous mobility solutions
- Millennials rely heavily on home-delivered food
- Consumers are wary of sharing their data with the private sector
- Millennials are willing to share their data in exchange for targeted offers
- Friends and family remain the first port of call
- Consumers embrace the thought of more face-to-face interactions in future
- Diversity and inclusion
- Nivea partners with Amazon to promote skin-positivity message to Saudi consumers
- Saudis tend to care more for causes aligned with their values than their global peers do
- Millennials are eager to bring about positive change
- Millennials are the most eager to experience other cultures
- Consumers are increasingly focused on the positive practices of businesses
- Experience more
- New “social dining” experience demonstrates Saudi Arabia’s commitment to change
- Social reforms are opening up new experiences for consumers
- Relaxation is the primary travel motivation
- “Shoppertainment” gains traction
- Personalisation
- Personalised meal plan service MealPlanet is poised to enter Saudi Arabia
- Younger consumers enjoy tech-driven experiences
- Modern consumers are eager to express their personalities
- Premiumisation
- Saudi Coffee Co unveils new premium coffee brand using locally-sourced beans
- Millennials seek uniqueness and personalisation
- Discerning shoppers do their research before buying
- Taste and natural ingredients are key draws for food buyers
- Pursuit of value
- Electronics resale platform Soum set to expand into new sectors
- Young consumers make use of tech to find suitable products
- Saudi consumers are relatively confident
- Consumers take a growing interest in the circular economy
- Shoppers are keen to maximise value
- Shopper reinvented
- Grocery retailer Panda uses Revionics’ AI-powered platform to optimise prices
- Millennials demand personalisation and transparency
- Shoppers enjoy a mix of online and offline solutions
- Saudis are keen to engage with brands via social media
- Young consumers embrace social commerce
- Sustainable living
- Fonte supports circular plastic economy with recyclable bread packaging
- Most Saudis are benevolent and community-orientated
- Recycling is not widely practised
- Reducing food waste is the most important environmental priority
- Shoppers take brands’ values seriously
- Recyclable packaging is deemed the most sustainable
- Wellness
- Bioniq partners with Al Borg to roll out personalised supplements in Saudi Arabia
- Massage is the most common way to beat stress
- Digital health solutions are on the rise
- Saudi residents remain alert to personal safety post-pandemic
- Leverage the power of megatrends to shape your strategy today
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