Megatrends in Poland
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland.
Euromonitor's Megatrends in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Zabka’s delio aims to bring grocery essentials to Warsaw residents within the hour
- Poland lags behind global counterparts in most areas of tech
- Polish consumers are protective of their personal data
- Gen Z are most likely to share data in return for personalised offers
- Friends and family remain the most trusted source of information
- Return to face-to-face activities is expected post-pandemic
- Experience more
- Modivo opens fully automated “phygital” fashion store
- On the whole, Poles still prefer offline to online experiences
- Online socialising became more common during the pandemic
- Holidaymakers prioritise relaxation and nature
- Millennials are the most eager to resume in-person activities
- Middle class reset
- Variety discounter Action helps consumers to keep costs down
- Polish consumers are price-sensitive
- The concept of repurposing gains traction
- Gen Z are the most frugal cohort
- Premiumisation
- Carrefour launches new range of vegetable-based craft beers
- Most consumers yearn for a simpler life
- Poles are less confident than global peers in their long-term investments
- High quality and superior taste are important factors in the path to purchase
- Shifting market frontiers
- Eurocash caters to rural communities with mobile convenience stores
- International products have become less readily available to consumers
- Gen X are the most eager to support local business
- Shopping reinvented
- Carrefour introduces self-driving robots as a promotional tool
- Online shopping gains traction in most categories
- Poles still reticent about interacting with brands on social media
- Gen Z are the most likely to engage with companies online
- Sustainable living
- Polish researchers develop device that helps to clear air pollution
- Consumers are eager to play a part in protecting the environment
- Reducing food waste is the top environmental concern
- Consumers are keen to make their voices heard
- Recyclable and biodegradable packaging are considered the most sustainable
- Wellness
- Deepflare uses AI to develop mRNA vaccines and drugs against deadly pathogens
- Poles are taking a more proactive approach to health
- Herbal remedies and massage are the most common antidotes to stress
- Polish consumers are embracing health tech
- Consumers continue to take health and safety precautions post-pandemic
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