Megatrends in the Philippines
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in the Philippines.
Euromonitor's Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses can harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends Framework
- Faster paced lifestyles will make convenience among key priorities for tech-savvy Filipinos
- Convenience
- New ride hailing app PeekUp focuses on convenience, availability and fair pricing
- Technological innovation helps to free up time for busy Filipinos
- Long commute times make local transport a necessity
- Being able to view and feel items remains crucial for older shoppers
- Consumers enjoy the flexibility and choice of online shopping
- Filipinos are looking for more convenient meal options
- Digital living
- Rakuten Viber partners with Share Treats to offer a unique online gifting experience
- Filipinos’ use of digital technology exceeds global average in most areas
- Consumers are paying more attention to data privacy
- Gen Z is navigating the balance between maintaining anonymity and sharing data online
- Filipinos rely more on personal recommendations than on brand messages
- Consumers expect more face-to-face interactions in future
- Diversity and inclusion
- GCash highlights the financial challenges facing para-athletes
- Filipinos have a strong community spirit
- Most consumers feel their identity is embraced
- Filipinos value trustworthy companies and brands
- Experience more
- Kalaro launches “e-sports super-app”, with opportunities for monetisation
- Filipinos enjoy spending time with friends and family
- Consumers prioritise safety and relaxation when on holiday
- Younger consumers are keen on unique and virtual experiences
- Personalisation
- BPI and Personetics use AI-powered analytics to offer customers tailored financial advice
- Young Filipinos are eager to promote their online persona
- The desire for uniqueness and convenience is driving the personalisation trend
- Premiumisation
- Haier launches new range of high-tech appliances with smart features
- Consumers are prepared to spend money to make their lives easier
- Filipinos become more discerning as incomes rise
- Consumers favour healthy ingredients and high-quality products
- Pursuit of value
- Hard discounter Dali Discount set for further expansion
- Filipino shoppers are keen to get the best value for money
- Consumer confidence is being hit by rising living costs
- Repurposing movement grows in a bid to cut costs
- Most consumers intend to save more money
- Shopper reinvented
- TikTok Shop Mall offers an authentic and high-quality shopping experience
- Consumers place high importance on brand trust
- In-store shopping is still preferred, despite e-commerce growth
- Consumers are engaging more with brands via social media
- Millennials are the most likely to interact with brands
- Sustainable living
- L’Oréal and Watsons launch joint green initiative in the Philippines
- Filipinos have a growing sense of responsibility towards the environment
- Recycling is a top priority
- Filipinos are highly concerned about plastic and food waste management
- Wellness
- The Nutrifizz range of sugar-free, sparkling prebiotic drinks offers gut health benefits
- Massage is the most common form of relaxation
- Consumers take a greater interest in health supplements
- Filipinos remain alert to personal safety post-pandemic
- Leverage the power of megatrends to shape your strategy today
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