Megatrends in Nigeria
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Nigeria.
Euromonitor's Megatrends in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- FoodCourt’s virtual restaurants offer “limitless convenience on-demand”
- Tech is being used to simplify everyday tasks
- Consumers want a better work-life balance
- Nigerians like to make on-the-spot purchases
- Digital living
- Revolutionary new ride-sharing app Gab Taxi helps to ensure fairer wages for drivers
- Video gaming is a favourite pastime among young Nigerians
- Most consumers are protective of their personal data
- Generation Z want to preserve their online anonymity
- Friends and family remain the most trusted information source
- Consumers expect more real-life activity post-pandemic
- Diversity and inclusion
- Educatial aims to create a level playing field in the education sector
- Consumers want to change things for the better
- Most Nigerians feel comfortable expressing their identity
- Experience more
- Accelerate TV provides Nigerians with affordable option for home entertainment
- Nigerians enjoy socialising both on- and offline
- Consumers still more likely to enjoy real world than online experiences
- Personalisation
- Spotify rolls out its “personalised AI DJ” feature in Nigeria
- Millennials are the most enthusiastic about virtual activities
- Nigerians enjoy tailored experiences
- Premiumisation
- International Breweries launches Flying Fish, a premium flavoured lager
- Most Nigerians desire a simpler lifestyle
- Millennials are the most confident in their long-term investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Nigeria’s leading discounter, Jara, opens its sixth store
- Consumers are finding ways to cut costs
- Shoppers are worried about the rising cost of living
- Nigerians are embracing the circular economy
- Consumers seek ways to make their money go further
- Shopper reinvented
- Shoprite partners with Glovo to provide grocery deliveries within the hour
- Nigerians enjoy the shopping experience
- S-commerce gains traction as part of the omnichannel experience
- Millennials interact most with brands online
- Sustainable living
- Scrapays’ “trash for cash” waste recycling ecosystem continues to grow
- Nigerians take a keen interest in the community
- Millennials are the most eager to support local stores
- Wellness
- NigComHealth allows Nigerians to access professional healthcare services remotely
- Nigerians take a keen interest in healthy eating
- Leverage the power of megatrends to shape your strategy today
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