Megatrends in Morocco
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Morocco.
Euromonitor's Megatrends in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Government makes digital library available to all citizens
- Uptake of digital technology is increasing rapidly
- Consumers are protective of their personal data
- Gen X are the most likely to actively manage their data settings
- Friends and family remain the most trusted source of information
- More expect to return to in-person than online activities post-pandemic
- Experience more
- New streaming service Aflamin showcases Moroccan cinema
- Affluent Moroccans enjoy tailored experiences
- Online socialising is more common than face-to-face post-pandemic
- Holidaymakers prioritise relaxation and nature in a travel destination
- Millennials are the most eager to resume in-person activities
- Middle class reset
- Used car marketplace Kifal set for further expansion under Autochek ownership
- Millennials are the biggest bargain-hunters
- The repurposing concept is not yet widespread in Morocco
- Baby Boomers are the most open to buying pre-owned items
- Premiumisation
- Barry Callebaut partners with Morocco’s Attelli to develop gourmet chocolate offerings
- Consumers yearn for a simpler life
- Most Moroccans are confident in their long-term investments
- Quality is an important factor in the path to purchase
- Shifting market frontiers
- Attijariwafa bank facilitates instant cross-border payments through Thunes tie-up
- Moroccans have relatively easy access to international products
- Gen X are the most focused on supporting local business
- Shopping reinvented
- Jumia offers greater convenience through tie-up with TotalEnergies
- Moroccans are increasing their engagement with brands on social media
- Millennials are the most likely to shop from social media platforms
- Sustainable living
- Plastic waste recycling trial MOSSUP proves a resounding success
- Helping those in need is an important element of Moroccan culture
- Wellness
- Morocco promotes a meat-free lifestyle at its fourth annual Veg’Fest
- Moroccans seek healthier ingredients in food and drink
- Herbal remedies are widely consumed
- Consumers remain cautious about health and safety post-pandemic
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