Megatrends in Mexico
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends, and insights as to how each trend has manifested in Mexico.
Euromonitor's Megatrends in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends Framework
- Digital Living is shaping Mexico’s consumers values and behaviours
- Convenience
- Rappi to introduce ultra-fast delivery service in Mexico
- Mexicans rely on digital tech to facilitate everyday tasks
- Consumers seek more flexible travel and work arrangements
- Shoppers enjoy the immediacy of stores versus ordering online
- Online shoppers appreciate the flexibility and variety of e-stores
- Younger consumers seek more convenient alternatives to cooking from scratch
- Digital living
- Mexican start-up kAI launches smart personal assistant and AI-powered task manager
- Millennials lead the way in digital tech use
- Consumers continue to be concerned about data privacy
- Millennials are the most receptive to personalised offers
- Mexicans turn to people they know for recommendations
- Consumers expect a return to face-to-face activity post-pandemic
- Diversity and inclusion
- Marias Gamesa’s “Imperfect Motherhood” campaign pays homage to mothers
- Gen X and Gen Z are the most likely to voice their opinions online
- Millennials are the most politically active cohort
- Mexicans are paying more attention to inclusivity
- Consumers are holding companies and brands to account
- Experience more
- Porsche launches its “Porsche Now” experience in Mexico City
- Socialising, both in person and online, is crucial for Mexicans
- Mexicans enjoy an all-inclusive holiday experience
- Millennials are the most eager for tailored experiences
- Personalisation
- Sky México launches Sky+, an AI-powered personalised streamed entertainment service
- Consumers weigh up data protection concerns with a desire for personalised offers
- Millennials value the opportunity to express themselves
- Premiumisation
- Cargill relaunches Pingo dog food brand in Mexico with a more premium positioning
- Aspirational consumers seek unique products and services
- Millennials feel the most financially secure
- Quality stands out as a key priority when it comes to home care
- Pursuit of value
- TJX partners with Grupo Axo to develop off-price fashion retail in Mexico
- Mexican consumers are price sensitive
- Shoppers continued to be impacted by the cost-of-living crisis
- Frugal consumers join the repurposing movement
- Mexicans expect to save more in future
- Shopper reinvented
- Oxxo convenience stores introduce contactless payments
- Young consumers trust celebrity-endorsed brands
- Stores are still the preferred option for most types of purchase
- Mexicans are more likely than globally to follow brands on social media
- Millennials start to embrace social commerce
- Sustainable living
- Neko makes solar energy accessible to consumers and small businesses
- Mexicans want to play a part in protecting the planet
- Older consumers are the most eager to recycle and repair
- Water conservation is a crucial issue in drought-prone Mexico
- Mexicans take political and social issues seriously
- Eco-conscious consumers favour biodegradable and recyclable packaging
- Wellness
- Functional sports drink Prime Hydration celebrates its Mexican launch
- Meditation is a highly popular way to relieve stress
- Mexicans are linking health and wellness with better nutrition
- Consumers continue to be concerned about personal safety post-pandemic
- Leverage the power of megatrends to shape your strategy today
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