Megatrends in Indonesia
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Indonesia.
Euromonitor's Megatrends in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Shopper Reinvented tops the trend list, supported by digital innovation
- Convenience
- GoRide Transit integrates ride hailing with public transport for seamless travel
- Shoppers seek time-saving products and services
- Indonesians desire more flexible working conditions
- Shoppers want easy access to stores
- Tech-savvy consumers enjoy the flexibility of e-commerce
- Consumers seek more convenient alternatives to home cooking
- Digital living
- GoTo develops first ever AI-enabled Indonesian language fintech voice assistant
- Indonesians rely heavily on home-delivered food
- Consumers are eager to protect their personal data
- Millennials are the most willing to share data in return for special offers
- Indonesians are heavily reliant on consumer reviews
- Consumers expect more face-to-face interactions in future
- Diversity and inclusion
- Amartha supports financial inclusion for women-led micro-businesses
- Millennials are keen to bring about positive change
- Most consumers feel confident about their identity
- Consumers value trustworthy companies and brands
- Experience more
- Miniso opens its biggest IP-based experience store in Jakarta
- Indonesians enjoy shared experiences
- Safety is paramount for travellers
- Shoppertainment is on the rise
- Personalisation
- Uniqlo expands its customisable t-shirt and tote bag service
- Young consumers enjoy tech-driven experiences
- Indonesians are keen to tailor their experiences
- Premiumisation
- Local brand Artkea opens flagship store at premium shopping destination
- Millennials seek uniqueness and personalisation
- Indonesians feel confident in their long-term investments
- Consumers are most drawn to foods with health and environmental claims
- Pursuit of value
- Kenangan Brands’ “affordable” coffee chain is aimed at budget-conscious consumers
- Gen X are the most frugal cohort
- Confidence is hit by rising living costs
- Shoppers start to embrace the sharing economy
- Gen Z are the most determined to save
- Shopper reinvented
- Lazada woos former TikTok Shop customers following social commerce ban
- Millennials demand transparency from brands
- Consumers welcome an omnichannel shopping experience
- Indonesians are eager to engage with brands via social media
- Gen Z continue to enjoy social commerce, despite government ban
- Sustainable living
- Pala Nusantara launches bioresin -based watch made from tree sap
- Indonesians are benevolent and community-orientated
- Baby Boomers are keen to maximise the life of their products
- Cutting down on plastics use is a key priority for consumers
- Wellness
- Lemonilo targets Gen Z and Millennials with healthy instant noodles
- Massage is the most common way to beat stress
- Consumers take a growing interest in nutrition
- Indonesians remain alert to personal safety post-pandemic
- Leverage the power of megatrends to shape your strategy today
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