Megatrends in India
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in India.
Euromonitor's Megatrends in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Consumers will prioritise digital solutions and innovative shopping journey
- Convenience
- Flipkart launches ultra-fast delivery service
- Shoppers favour time-saving products and services
- Digitally-savvy consumers take a growing interest in smart home technology
- In-store shoppers are attracted by the possibility of better warranties
- Flexibility to order anytime, anywhere is most appealing to millennials in online shopping
- Indians seek more convenient alternatives to home cooking
- Digital living
- BoAt shakes up wearables with affordable smart ring
- Indians exceed their global peers in all areas of tech use
- Consumers become more aware of the need to protect their data
- Millennials are the least averse to sharing data, but prefer anonymity
- Indians have deeper trust in personal recommendations than in brand messages
- Consumers expect more face-to-face interactions in future
- Diversity and inclusion
- Vi aims to combat loneliness with message of inclusivity and togetherness
- Indians generally more focused on community than their counterparts around the world are
- Millennials are most supportive of political and social issues
- Most people feel a sense of belonging
- Brand trust is crucial to Indian shoppers
- Experience more
- Instagram introduces new service in India to aid aspiring content creators
- Indians have a strong sense of connection, both in-person or online
- Consumers favour family holidays
- Shoppers are attracted to innovative in-store experiences
- Personalisation
- Samsung launches new range of AI-enabled, customisable refrigerators
- Digitally-savvy Indians are excited by virtual experiences
- Eagerness for self-expression drives demand for personalisation
- Premiumisation
- Indian skin care brand Hyphen focuses on natural and science-backed ingredients
- Innovation focuses on convenience and uniqueness
- Millennials are most eager to engage with brands to influence product innovation
- Health claims are the main draw for food shoppers
- Pursuit of value
- Flyrobe empowers independent fashion rental stores through partnership scheme
- Shoppers embrace the sharing economy
- Consumer confidence is hit by rising living costs
- Repurposing becomes more prevalent
- Indians will continue to spend, but more frugally
- Shopper reinvented
- Gen Z-focused fast fashion app NewMe set to expand its physical store network
- Celebrity endorsements are considered trustworthy
- Shoppers enjoy the omnichannel experience
- Social commerce takes off in India
- Millennials are the most eager to engage with brands online
- Sustainable living
- Coca-Cola partners with Reliance Retail to launch plastics recycling scheme in India
- Conscious consumerism gains traction
- Ethical credentials are being scrutinised by consumers
- Indians are becoming more aware of the need for waste management
- Consumers are not afraid to air their views online
- Shoppers most support packaging that is recyclable or compostable
- Wellness
- Fast&Up and NOTO launch hydrating ice lollies to combat the effects of extreme heat
- Mindfulness activities are seen as crucial to mental wellbeing
- Indians take a keen interest in keeping fit
- Consumers remain alert to issues of personal safety
- Leverage the power of megatrends to shape your strategy today
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