Megatrends in Hong Kong, China
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong, China.
Euromonitor's Megatrends in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Autonomous convenience store opens at Hong Kong International Airport
- Hong Kongers are prepared to spend money to save time
- Consumers seek more flexibility in all areas of life
- Shoppers want to see before they buy
- Convenience drives e-commerce demand
- Millennials see cooking as a chore
- Digital living
- GoGoX and Rice Robotics set to trial autonomous robots for last-mile delivery
- Video gaming is a favourite pastime
- Residents are protective of their personal data
- Generation Z want to preserve their online anonymity
- Product labels are the most trusted information source
- Consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Aesop stages its Queer Library initiative in Hong Kong store
- Generation Z voice their support for social issues
- Hong Kongers have a strong sense of community
- Most feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Toys “R” Us Asia introduces new store concept to enhance shopping experience
- Friends now socialising more often online than in person
- Safety and relaxation are key priorities in a holiday destination
- Consumers still prefer real world over online experiences
- Personalisation
- AS Watson introduces AI-powered skin analysis tool at Hong Kong store
- Generation Z are the most enthusiastic about virtual activities
- Consumers place importance on individualism
- Premiumisation
- Hyatt hotel launches luxury boarding service and dim sum experience for dogs
- Consumers want more simplicity
- Millennials have the most confidence in their long-term investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Japanese discounter Don Don Donki opens its fourth and biggest store in Hong Kong
- Generation Z are the keenest to find bargains
- Shoppers are worried about the cost-of-living crisis
- Mindful consumption is on the rise
- Consumers seek ways to make their money go further
- Shopper reinvented
- Foodpanda debuts its pandamart O2O concept in Hong Kong
- Consumers want tailored experiences
- In-store shopping still the preferred channel for most categories
- S-commerce gains traction due to burgeoning social media use
- Generation Z interact most with brands online
- Sustainable living
- L’Oréal launches joint incentive to recycle beauty product packaging
- Most are concerned about the impact of global warming
- Hong Kong lags behind the world average in terms of recycling activity
- Reducing food waste tops the list of green activities
- Consumers are keen to make their voices heard
- Recyclable packaging is considered the most sustainable
- Wellness
- Japanese drugstore Matsumoto Kiyoshi expands across Hong Kong
- Massage and meditation are the main antidotes to stress
- Health supplements are very popular
- Consumers remain wary of health and safety in post-pandemic era
- Leverage the power of megatrends to shape your strategy today
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook