Megatrends in France
This report provides valuable insights into product innovation in Belgium, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.
Euromonitor's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- The search for convenience will continue to shape French lifestyles
- Convenience
- Ochama introduces pick-up points and a next-day delivery service in France
- French consumers seek an easier life
- Employees aim for a better work-life balance
- Shoppers enjoy the immediacy of physical stores
- E-commerce is driven by the need for convenience
- Gen Z turn to meal kits to save cooking time
- Digital living
- Carrefour trials palm payments in Paris store
- Millennials are most likely to own an in-home virtual assistant device
- Consumers pay greater attention to data privacy
- Millennials are less concerned about sharing personal data
- The French are most likely to seek the opinions of friends and family
- Consumers expect more online activity in future
- Diversity and inclusion
- Orange uses deepfake imagery to challenge gender bias in sport
- The French are eager to voice their opinions on issues that matter to them
- Millennials are the most charitable cohort
- French consumers embrace inclusivity
- Millennials hold brands to account
- Experience more
- Lacoste banks on gaming and personalisation with its UNDW3 NFT loyalty card
- Day trips remain popular
- French enjoy outdoor experiences
- Consumers demand greater customisation
- Personalisation
- Bricorama’s AI assistant provides customised painting recommendations
- Consumers weigh up data concerns against desire for tailored offers
- Younger consumers seek unique and personalised experiences
- Premiumisation
- Air France offers “signature” dishes to premium economy passengers for the first time
- The French appreciate premium and customised features
- Hyper-personalisation gains traction
- Taste and quality are key for French consumers
- Pursuit of value
- Carrefour launches low-cost, Brazil-style cash-and-carry chain
- Shoppers are looking for ways to get more value for their money
- Older consumers see their incomes squeezed
- French consumers reject the throwaway culture
- Gen Z are the thriftiest cohort
- Shopper reinvented
- Franprix rolls out AI-powered shopping carts for efficiency and personalisation
- Brand trust is most important to Millennials
- Consumers prefer using the internet for travel bookings and second-hand shopping
- S-commerce is starting to gain traction
- Gen Z lead the way in brand engagement
- Sustainable living
- Luxury resale pioneer Vestiaire Collective bans fast fashion brands from its platform
- Consumers want to play their part in protecting the environment
- Gen Z tend to pay more attention to sustainably-produced products
- Energy conservation is crucial to French consumers
- French take voting more seriously than their global counterparts
- Consumers look for packaging that is recyclable or biodegradable
- Wellness
- Heura brings pop-up meat-free “butchers” to France
- Consumers employ mindfulness techniques for stress relief
- Millennials turn to supplements to enhance health
- Consumers are more informed about health and safety issues
- Leverage the power of megatrends to shape your strategy today
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