Megatrends in Egypt
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt.
Euromonitor's Megatrends in Egypt report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Telda launches payment app and pre-paid card without the need for a bank account
- Egyptians are increasingly reliant on mobile apps
- Consumers are protective of their personal data
- Gen X pay the most attention to data settings
- Friends and family remain the most trusted source of information
- Return to in-person activities expected post-pandemic
- Experience more
- Egyptian cloud kitchen platform The Food Lab set for further expansion
- Egyptians enjoy all types of experience
- Online socialising is more common than face-to-face amid pandemic
- Holidaymakers prioritise relaxation and safety when picking a destination
- Baby Boomers are most likely to carry out more online activities
- Middle class reset
- Amenli provides a digital solution to bring insurance to the mass market
- Over a third of Egyptians lead a minimalist lifestyle
- The concept of repurposing is gaining traction
- Baby Boomers are most likely to ramp up second-hand purchases
- Premiumisation
- Majid Al Futtaim launches upscale Carrefour Market Gourmet concept
- Consumers are eager for a simpler life
- Most Egyptians are confident in their long-term investments
- Quality is an important consideration in the path to purchase
- Shifting market frontiers
- Paymob empowers Egyptian merchants by enabling them to accept digital payments
- International products more widely available, despite supply disruptions
- Baby Boomers are the most focused on supporting local businesses
- Shopping reinvented
- New online marketplace Kenzz focuses on the needs of the mass market
- M-commerce is now the most common shopping method in most categories
- Egyptians are engaging more with brands on social media
- Gen X are the most likely to interact with companies
- Sustainable living
- Waste collection scheme for aseptic cartons incentivises households to recycle
- Helping those in need is an important element of Egyptian culture
- Egyptians are less likely to vote than their global counterparts
- Recyclable and glass packaging are seen as the most sustainable
- Wellness
- Esaal provides a convenient and secure e-health solution for consumers
- Egyptians are showing a greater interest in health and nutrition
- Meditation and massage are seen as key antidotes to stress
- Egyptians have strongly embraced health tech
- Consumers remain cautious about health and safety post-pandemic
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