Megatrends in Colombia
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia
Euromonitor's Megatrends in Colombia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Bogotá set to get new Metro line to improve urban mobility
- Tech is being used to simplify everyday tasks
- Consumers seek more flexibility in all areas of life
- Shoppers want to buy on the spot
- Variety and convenience drive e-commerce demand
- Gen X and Millennials have the least time for cooking
- Digital living
- TerraPay and Nequi facilitate cross-border payments via new digital app
- Home delivery of food is very common in Colombia
- Consumers are protective of their personal data
- Millennials are most eager to share data for tailored offers
- Friends and family remain the most trusted information source
- Many consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Social commerce start-up Elenas enables women to become microentrepreneurs
- Colombians take a keen interest in their community
- Most consumers want to change the world for the better
- Colombians generally feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Childrenswear brand Offcorss launches metaverse store
- Colombians enjoy socialising both online and offline
- Relaxation is key priority when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- Rappi and Marriott join forces to enhance loyalty benefits
- Gen X and Millennials are the most partial to virtual experiences
- Colombians enjoy personalised activities
- Premiumisation
- Club Colombia repackaged with sleek design reflecting Colombia’s heritage
- Most consumers want a simpler life
- Millennials have the most confidence in their investments
- Health, quality and comfort are prized attributes
- Pursuit of value
- Mercados Colsubsidio lowers prices of 400+ products to help customers save money
- Baby Boomers are the most frugal cohort
- Shoppers are worried about rising living costs
- Colombians are embracing the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- Decathlon pioneers the use of RFID technology in Colombia
- Consumers enjoy customised experiences
- Colombians still prefer to shop in-store
- S-commerce gains traction as part of the omnichannel experience
- Millennials are the most likely to shop on social media
- Sustainable living
- Colombian start-up Sajú makes eyewear from recycled plastic
- Consumers are keen to play a part in protecting the environment
- Mindful consumption is on the rise
- Reducing plastics use tops the list of green activities
- Consumers are eager to make their votes count
- Biodegradable packaging is considered the most sustainable
- Wellness
- Bimbo focuses on immune system support
- Meditation is the leading antidote to stress
- Colombians are taking a greater interest in healthy eating
- Consumers continue to take precautions in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook