Megatrends in Chile
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Chile.
Euromonitor's Megatrends in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Digital living
- Appcar simplifies the car rental process and creates income opportunities
- More than half of Chileans regularly play video games
- Consumers are generally protective of their personal data
- Gen Z are the most likely to freely share personal information
- Friends and family remain the most trusted source of information
- Return to in-person activities expected post-pandemic
- Experience more
- Falabella opens exciting new dining and entertainment space in Santiago shopping mall
- Millennials are the most willing to spend money on experiences
- Online socialising is more common than meeting in person post-pandemic
- Relaxation and nature are the most sought-after travel features
- Millennials are the keenest to resume in-person activities
- Middle class reset
- IKEA addresses demand for functional and affordable furniture with first Chilean store
- Consumers seek bargains amid belt-tightening
- Repurposing gains traction as a way to make savings
- Baby Boomers are the most likely to cut down on overall purchases
- Premiumisation
- Carozzi extends its classic treat brands into the ice cream category
- Most Chileans yearn for a simpler life
- Consumers remain confident about their long-term investments
- Quality is a high priority in all categories
- Shifting market frontiers
- Ripley.com provides digital sales platform for local businesses
- Chileans continue to see more international brands, despite trading difficulties
- Baby Boomers are the most focused on supporting local business
- Shopping reinvented
- Online supermarket JOKR expands in Santiago
- E-commerce is most common for electronics
- Social commerce is on the rise
- Younger generations are engaging with brands via social media
- Sustainable living
- Walmart Chile store begins growing its own greens using on-site hydroponics system
- Chileans are eager to play their part in protecting the environment
- Reducing plastics use is the top environmental concern
- Consumers are keen to make their voice heard
- Biodegradable packaging is seen as most sustainable
- Wellness
- Mycobites adds to its range of ready-to-eat mushroom-based foods
- Chileans seek healthier ingredients in food
- Meditation is the most common antidote to stress
- Chileans continue to lag behind global peers in health tech
- Consumers remain cautious about health and safety post-pandemic
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