Megatrends in Brazil
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil.
Euromonitor's Megatrends in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
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- Scope
- Businesses harness megatrends to renovate, innovate and disrupt
- The drivers shaping consumer behaviour
- Megatrends framework
- Lifestyles to be shaped by convenience and advances in digital technology
- Convenience
- Foodz offers high-quality, time-saving solutions, making healthier eating easier
- Brazilians are keen users of tech and are using it to facilitate everyday tasks
- Consumers seek more flexible work and travel arrangements
- Fewer than half of younger respondents indicate they need to check a product before buying
- Consumers most appreciate the increased choice offered by online stores
- Brazilians seek time-saving alternatives to home cooking
- Digital living
- Delivery robot ADA offers a cost-effective, sustainable last mile delivery solution
- Millennials are the most likely to use digital technologies
- Consumers are paying more attention to data privacy
- Millennials are the most receptive to targeted online deals
- Brazilians prefer personal recommendations over brand messages
- Consumers expect to see more face-to-face interactions in future
- Diversity and inclusion
- Linklado app enables indigenous populations to connect using their own native languages
- Brazilians are more likely to voice their opinions online than their global counterparts
- Millennials are the most eager to bring about change
- Most Brazilians are happy to embrace other cultures
- Consumers are putting brand practices under the spotlight
- Experience more
- Lacta upgrades its “virtual chocolate store” experience on SuperMuffato platform
- For Brazilians, socialising is important, whether it is online or face-to-face
- Brazilians want to feel relaxed and safe on holiday
- Shoppers enjoy novel in-store experiences
- Personalisation
- Payot addresses the skin care needs of menopausal women
- Tech-savvy Brazilians enjoy virtual experiences
- Consumers are looking for more unique types of activity
- Premiumisation
- Innovation in pet food is driven by premiumisation trend
- Consumers seek added value from everyday products
- With rising incomes, shoppers become more discerning
- Consumers favour food products with healthy attributes
- Pursuit of value
- Cash & carry retailer Atakarejo set for expansion with investment from Pátria
- Cost-conscious Brazilians are fond of a good bargain
- Consumers continue to be impacted by the cost-of-living crisis
- A repurposing movement is emerging among conscious consumers
- Millennials are the keenest to save money through discount stores
- Shopper reinvented
- Magalu joins forces with AliExpress to broaden e-commerce offerings
- Millennials have the highest trust in celebrity brand endorsements
- Brazilians still prefer to buy clothing in physical stores
- Social media plays a greater role in the shopping experience
- Millennials embrace social commerce
- Sustainable living
- “Food to Save” app continues to prevent surplus food from going to waste
- Consumers are keen to play a greater part in protecting the environment
- Shoppers pay more attention to eco-friendly attributes
- Cutting down on food waste is crucial to Brazilian consumers
- Consumers start to take corporate practices into account
- Shoppers want to see packaging that is recyclable or biodegradable
- Wellness
- Nutrata continues to innovate in functional dairy with new yoghurt-based protein bar
- Mindfulness activities are seen as beneficial to wellness
- Brazilians adopt a more holistic attitude towards health
- Consumers continue to be wary of personal safety in the post-COVID era
- Leverage the power of megatrends to shape your strategy today
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