Megatrends in Belgium
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Belgium.
Euromonitor's Megatrends in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Megatrends market;
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* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Colruyt tests unmanned vehicles for last-mile delivery
- Millennials are making greater use of tech
- Convenient transport options are a priority
- Shoppers want to see before they buy…
- …but are attracted to the convenience of online shopping
- Younger generations are too busy to cook
- Digital living
- Telenet launches a 360-degree WiFi system
- Belgians lag behind their global peers in most areas of tech
- Most consumers actively manage their data settings
- Millennials most likely to value online anonymity
- Friends and family remain the most important source of information
- Consumers expect more activities to go online
- Diversity and inclusion
- Belgium's AB InBev introduces Ukrainian beer brand
- Gen X are the most vocal when it comes to expressing political opinion
- Millennials want to change the world
- Most Belgians are comfortable expressing their identity
- Older consumers most likely to buy from trusted companies
- Experience more
- Orange Belgium and Microsoft launch new cloud gaming subscription service
- Friends meet more frequently online
- Belgians have a fondness for outdoor activities
- Consumers enjoy tailored experiences
- More than a fifth of Belgians engage in online video gaming
- Personalisation
- Action launches new loyalty app allowing for personalised promotions
- Belgians are keen to cultivate their online image
- Tailor-made products and services are gaining traction
- Premiumisation
- Le Pain Quotidien launches ecological cannabis bread
- Consumers seek tailored experiences but don’t want to stand out
- Millennials are the most confident in their long-term investments
- Taste and quality are paramount in Belgium
- Pursuit of value
- Decathlon trials new sports equipment subscription service
- Belgian consumers like to find bargains
- Older generations more concerned about the price of everyday items going up
- Belgian consumers are invested in the circular economy
- Older generations not as keen to increase their savings as younger cohorts
- Shopper reinvented
- Amazon launches first dedicated platform for the Belgian market
- Belgians want curated experiences tailored to their personal tastes
- Belgians far more likely to purchase their travel arrangements online
- Belgians not as engaged online as their global counterparts
- Baby Boomers not as comfortable engaging online as other cohorts are
- Sustainable living
- Fost Plus and Morssinkhof Plastics build a recycling plant
- Nearly 60% of Belgians are trying to have a positive impact on the planet
- Older generations more interested in recycling and repairing their items
- Using more energy-efficient products is more important to Belgian consumers than average
- Consumers are keen to make their voices heard
- Recyclable packaging preferred by Belgian consumers
- Wellness
- Delhaize introduces cauliflower-based cheese
- Belgians are less actively engaged in wellbeing activities than global average
- Younger cohorts take better care of their health and wellbeing than older generations do
- Belgians are less concerned about health and safety when they leave their homes
- Leverage the power of megatrends to shape your strategy today
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