Meat in China

Meat in China

In 2023, both the retail unit price and retail volume sales of meat have been experiencing declines in China. The primary reason for the decrease in retail volumes is the gradual return to normalcy in consumers' lives. The cancellation of China’s ""zero Covid"" policy at the end of 2022 has resulted in a shift in consumer meal preferences, with some returning to foodservice establishments in 2023. Therefore, demand for meat through foodservice is considerably higher than pre-pandemic levels.

Euromonitor International's Meat in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.


Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.