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Meat in Brazil

Publisher Euromonitor International
Published Mar 04, 2026
Length 23 Pages
SKU # EP20964335

Description

Brazil’s fresh meat category recorded value growth in 2025, but volume growth remained limited as high meat inflation continued to outpace income gains and constrained purchasing power, particularly among lower-income households. Many consumers traded down from beef into cheaper proteins such as poultry and eggs, reduced pack sizes, or bought meat less frequently, leaving much of the category’s expansion price-driven rather than demand-led. Premium and niche segments, including lamb, mutton and...

Euromonitor International's Meat in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Meat in Brazil
Euromonitor International
March 2026
List Of Contents And Tables
MEAT IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price-led gains mask softer meat demand in Brazil
INDUSTRY PERFORMANCE
Inflationary pressures drive prices high but curbs volume growth
Increasing demand for leaner meet aligns with health and wellness trends
WHAT’S NEXT?
Meat volume growth limited by high prices in the forecast period
Premiumisation set to drive market growth in value
Summary 1 Major Processors of Meat 2025
CATEGORY DATA
Table 1 Total Sales of Meat by Category: Total Volume 2020-2025
Table 2 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Meat by Category: Volume 2020-2025
Table 4 Retail Sales of Meat by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Meat by Category: Value 2020-2025
Table 6 Retail Sales of Meat by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Sales of Meat by Category: Total Volume 2025-2030
Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Meat by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Meat by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN BRAZIL
EXECUTIVE SUMMARY
Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food benefits from cost concerns and shift away from ultra-processed alternatives
Health trends and home-cooking culture drive consumers to fresh food options
Distribution upgrades and rising interest in niche offerings support overall volume growth
WHAT’S NEXT?
Further growth forecast amid continued consumer shift to natural foods
Supply-chain improvements should support expansion
Investment in retail distribution and foodservice set to broaden access
CHANNELS
Neighbourhood stores remain backbone of fresh food supplies
Supermarkets benefit through broad offer and modernisation
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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