Meals and Soups in Morocco

Meals and Soups in Morocco


Moroccan consumers in 2024 have exhibited pronounced price sensitivity, which has significantly influenced the performance of meals and soups. Ready meals have seen minimal development as manufacturers have reduced their focus on the category. This trend aligns with consumer preferences, as many Moroccans perceive ready meals as less healthy and less flavourful compared to freshly prepared foods, while also being more expensive. Consequently, ready meals are consumed only on rare occasions, prim...

Euromonitor International's Meals and Soups in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Meals and Soups in Morocco
Euromonitor International
December 2024
List Of Contents And Tables
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity and its impact on ready meals and soups
Underperformance of frozen pizza and the rise of food kits
Limited innovation in meals and soups
PROSPECTS AND OPPORTUNITIES
Challenges of economic pressures and competition from fresh food
Opportunities in food kits amid declining categories
Forecasted performance of subcategories
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2019-2024
Table 2 Sales of Meals and Soups by Category: Value 2019-2024
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 4 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2019-2024
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2019-2024
Table 7 Sales of Soup by Leading Flavours: Rankings 2019-2024
Table 8 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 9 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 10 Distribution of Meals and Soups by Format: % Value2019-2024
Table 11 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 12 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 13 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 14 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Cooking Ingredients and Meals in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
MARKET DATA
Table 15 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 16 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 17 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 18 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 20 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 21 Penetration of Private Label by Category: % Value 2019-2024
Table 22 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 25 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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