Meals and Soups in Kenya

Meals and Soups in Kenya


Inflation has made Kenyan consumers more price-sensitive in 2024, impacting their purchasing decisions in the meals and soups category. They are paying closer attention to discounts and deals, and some are even switching brands or stores in order to save money. This price sensitivity has resulted in rising demand for smaller pack sizes and more affordable product options in the year.

Euromonitor International's Meals and Soups in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Food Kits, Pizza, Prepared Salads, Ready Meals, Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Meals and Soups market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Meals and Soups in Kenya
Euromonitor International
December 2024
List Of Contents And Tables
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
PROSPECTS AND OPPORTUNITIES
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
CATEGORY DATA
Table 1 Sales of Meals and Soups by Category: Volume 2019-2024
Table 2 Sales of Meals and Soups by Category: Value 2019-2024
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2019-2024
Table 4 Sales of Meals and Soups by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Meals and Soups: % Value 2020-2024
Table 6 LBN Brand Shares of Meals and Soups: % Value 2021-2024
Table 7 Distribution of Meals and Soups by Format: % Value 2019-2024
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2024-2029
Table 9 Forecast Sales of Meals and Soups by Category: Value 2024-2029
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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