Mass Beauty and Personal Care in Nigeria

Mass Beauty and Personal Care in Nigeria

In current retail value terms, mass beauty and personal care performed well in 2022, much of which was driven by a strong rise in unit prices due to overall inflationary economic conditions. While this challenged retail volume growth for some products, many areas of mass beauty and personal care in Nigeria, such as skin care, bath and shower, and oral care are deemed essential, and this enabled volume demand to remain positive, despite the challenging economic conditions.

Euromonitor International's Mass Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.