Mass Beauty and Personal Care in Mexico
The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in 2022, boosted by its popular products such as Maybelline Sky High mascara, Matte Ink for lips and its Eraser multi-use concealer. In skin care, the company’s investment in innovation supported its strong performance. For example, L'Oréal Paris’ Revitalif...
Euromonitor International's Mass Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Mass Beauty and Personal Care in Mexico
- Euromonitor International
- June 2023
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN MEXICO
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- L'Oréal plays a key role in driving demand for mass beauty and personal care, utilising e-commerce and social media to engage with consumers
- Despite post-pandemic return to brick and mortar stores, e-commerce maintains growth momentum
- Direct sellers face challenges amidst transformation of consumer and the industry
- PROSPECTS AND OPPORTUNITIES
- Quality and premium features to drive mass products sales with focus on ingredients and dermocosmetics
- Continuing to engage digital platforms to reach Mexican consumers
- Sustainability and social responsibility to gain importance as consumers become more responsible shoppers
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN MEXICO
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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