Mass Beauty and Personal Care in Lithuania
In 2022, the positive current retail value growth for mass beauty and personal care was primarily driven by physical retailing, predominantly health and beauty specialists and supermarkets, which saw in-store traffic peaking after COVID-19. Despite the strong mass market performance, premiumisation led in 2022, with mass market players, such as L’Oréal Baltic SIA and Biok Laboratorija UAB, continuously increasing their premium share to keep up with shifting consumer preferences. Consumer's prefe...
Euromonitor International's Mass Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Mass Beauty and Personal Care in Lithuania
- Euromonitor International
- May 2023
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN LITHUANIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Growth of the premium landscape slows the performance of the mass market
- Recovering colour cosmetics sales surge demand for budget-friendly cleansers
- Price remains an important factor in decision making for mass consumers
- PROSPECTS AND OPPORTUNITIES
- Colour cosmetics and hair care expect negative growth rates
- Mass market leaders establish stronger positions across the coming years
- E-commerce and physical retailing set to squeeze the mass market
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN LITHUANIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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