Mass Beauty and Personal Care in Kazakhstan

Mass Beauty and Personal Care in Kazakhstan

Mass beauty and personal care is by far the largest segment in Kazakhstan reflecting the needs of the general population. The majority of consumers seek affordable beauty and personal care to fit within a limited household and personal budgets. However, the share of mass beauty and personal care is declining on behalf of premium beauty and personal care, which recorded higher double-digit growth in 2022 compared to the mass segment. Despite the weaker economy, the premiumisation trend gained gro...

Euromonitor International's Mass Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.