Mass Beauty and Personal Care in Japan

Mass Beauty and Personal Care in Japan

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued to decline. Liquid soap and hand sanitisers, in particular, which grew significantly during the pandemic due to infection control, saw continued falls in sales since COVID-19 moved to category 5 designation, and due to more time spent outside of the h...

Euromonitor International's Mass Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.