Mass Beauty and Personal Care in Estonia

Mass Beauty and Personal Care in Estonia

Mass beauty and personal care continued to account for more values sales than premium in beauty and personal care in 2022. While developing, the purchasing power in Estonia is below the EU average, therefore price-sensitive consumers mostly purchase more affordable mass products. Rising inflation encouraged further spending caution in the year, to the benefit of the category in 2022.

Euromonitor International's Mass Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.