Mass beauty and personal care in Denmark continued to see positive value growth in 2022 as the post COVID-19 recovery continued albeit at a much lower pace of growth. Current value sales was partly driven by higher inflation rates, which worked in favour of mass beauty and personal care to some extent, as consumers traded down to cheaper products. However, some consumers also tried to limit spending altogether curbing consumption of mass beauty and personal care products. In real terms, value sa...
Euromonitor International's Mass Beauty and Personal Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Mass Beauty and Personal Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Mass Beauty and Personal Care in Denmark
Euromonitor International
May 2023
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care faces slower growth
Colour cosmetics sees fastest value growth rates
E-commerce loses favour as retailers fully reopen
PROSPECTS AND OPPORTUNITIES
Slow start to forecast period for mass beauty and personal care
Product certifications remain key for mass brands
Private labels to challenge mass brands
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN DENMARK
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 13 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027