As the world’s leading hotel group, Marriott has secured its leadership through a portfolio focused on upscale and luxury hotels, with the vast majority of its sales in North America. In order to be less reliant on that market, Marriott is expanding geographically, in particular in the Asia Pacific, but also through more mid-scale outlets outside of the US, with new concepts such as Four Points Flex. In 2024 it also partnered with Sonder a premium player in boutique hotels and short-term lets.
Euromonitor International’s Marriott International Inc in Lodging (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Travel market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.