Malaysia Travel

Travel in Malaysia


Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current restrictions continue to impede recovery in this area. Global challenges including war and economic concerns are creating uncertainty, with the industry responding through moves such as flexible booking options. Malaysia is well placed to tap into a wi...

Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Travel in Malaysia
Euromonitor International
September 2024
List Of Contents And Tables
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2024
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2019-2024
Table 2 Surface Travel Modes Online Sales: Value 2019-2024
Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
Table 5 In-Destination Spending: Value 2019-2024
Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive recovery with focus on alternative source markets and diversified tourist segmentation
Integrating technology to build sustainable smart cities for seamless travel experience
PROSPECTS AND OPPORTUNITIES
Targeting full recovery for inbound tourism
Exploring ways to add value to tourism
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2019-2024
Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
Table 9 Inbound City Arrivals 2019-2024
Table 10 Inbound Tourism Spending: Value 2019-2024
Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
Table 15 Domestic Spending: Value 2019-2024
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
Table 17 Forecast Domestic Spending: Value 2024-2029
Table 18 Outbound Departures: Number of Trips 2019-2024
Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
Table 20 Outbound Tourism Spending: Value 2019-2024
Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Passenger demand surges as low cost carriers category intensifies competition
Leveraging technologies for personalised seamless customer experience
PROSPECTS AND OPPORTUNITIES
Full service carriers to focus on efficiency and loyalty in face of competition from low cost carriers
Increased airport capacity and increasing connectivity likely to provide a big boost to air travel over the forecast period
CATEGORY DATA
Table 24 Airlines Sales: Value 2019-2024
Table 25 Airlines Online Sales: Value 2019-2024
Table 26 Airlines: Passengers Carried 2019-2024
Table 27 Airlines NBO Company Shares: % Value 2019-2023
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
Table 31 Forecast Airlines Sales: Value 2024-2029
Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Good recovery since border reopened with focus on service quality and guest experience due to labour shortage
Diversified traveller profiles mean unique lodging options on the rise
PROSPECTS AND OPPORTUNITIES
Luxury and workation travellers to present opportunities moving forward
Enhancing operations to ensure sustainability and service quality will be key
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2019-2024
Table 34 Lodging (Destination) Online Sales: Value 2019-2024
Table 35 Hotels Sales: Value 2019-2024
Table 36 Hotels Online Sales: Value 2019-2024
Table 37 Other Lodging Sales: Value 2019-2024
Table 38 Other Lodging Online Sales: Value 2019-2024
Table 39 Lodging (Destination) Outlets: Units 2019-2024
Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
Table 42 Hotels NBO Company Shares: % Value 2019-2023
Table 43 Hotel Brands by Key Performance Indicators 2024
Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
Table 46 Forecast Hotels Sales: Value 2024-2029
Table 47 Forecast Hotels Online Sales: Value 2024-2029
Table 48 Forecast Other Lodging Sales: Value 2024-2029
Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Malaysians keen on outbound and domestic tourism since the pandemic
Mobile as important touchpoint with homegrown app, AirAsia MOVE, transforming landscape
PROSPECTS AND OPPORTUNITIES
Offline intermediaries still relevant
Seamless personalised mobile experience will be key
CATEGORY DATA
Table 51 Booking Sales: Value 2019-2024
Table 52 Business Travel Sales: Value 2019-2024
Table 53 Leisure Travel Sales: Value 2019-2024
Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
Table 55 Forecast Booking Sales: Value 2024-2029
Table 56 Forecast Business Travel Sales: Value 2024-2029
Table 57 Forecast Leisure Travel Sales: Value 2024-2029

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