Malaysia Sweet Biscuits, Snack Bars and Fruit Snacks

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia


The market for sweet biscuits, snack bars and fruit snacks in Malaysia is set to see a stagnant performance in retail volume terms in 2024, continuing the trend of the previous year. However, on a more positive note, the category is expected to see further expansion in constant (real) value terms, thanks to a shift away from plain biscuits towards more indulgent chocolate coated biscuits and cookies, which benefit from higher unit prices. Chocolate coated biscuits have also cannibalised sales fr...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia
Euromonitor International
July 2024
List Of Contents And Tables
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Chocolate coated biscuits and cookies lead in growth in 2024
Plain biscuits and wafers experience intense competition for shelf space
Players invest in ongoing new product innovation in bid to stimulate demand
PROSPECTS AND OPPORTUNITIES
Removal of government subsidies is likely to impact retail demand over the forecast period
Fruit snacks will see decline in volume sales, while snack bars will struggle to achieve significant growth
Further expansion of convenience store channel will help to support demand
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 9 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 10 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 11 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 14 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 15 Distribution of Snack Bars by Format: % Value 2019-2024
Table 16 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2019-2024
Table 22 Sales of Snacks by Category: Value 2019-2024
Table 23 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 24 Sales of Snacks by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Snacks: % Value 2020-2024
Table 26 LBN Brand Shares of Snacks: % Value 2021-2024
Table 27 Penetration of Private Label by Category: % Value 2019-2024
Table 28 Distribution of Snacks by Format: % Value 2019-2024
Table 29 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 30 Forecast Sales of Snacks by Category: Value 2024-2029
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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