Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia
Heated tobacco products saw solid current value growth and moderate retail volume growth in 2023. Compared with cigarettes, the competitive price of heated tobacco benefits the category. In addition, wider availability in convenience stores, supermarkets and forecourt retailers has raised awareness and created sales opportunities. Philip Morris (Malaysia) was the first player to introduce heated tobacco products in Malaysia, with the Iqos device and HEETS heated tobacco. The subsequent launch of...
Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia
Euromonitor International
June 2024
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heated tobacco continues to gain traction among younger Malaysian adults of legal smoking age in 2023
Fragmentation characterises e-vapour landscape in Malaysia
Innovation, affordability and accessibility boost e-vapour products
PROSPECTS AND OPPORTUNITIES
Reversal on legislation is likely to boost the performance of e-vapour products over the forecast period
Significant new product development is anticipated in e-vapour products
Major players sent to add dynamism to heated tobacco products
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023