Consumer Values and Behaviour in Malaysia
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
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- Scope
- Consumer values and behaviour in Malaysia
- Consumers in Malaysia prioritise taking precautions for health and safety when leaving home
- Millennials comfortable with who they are and feel that they are accepted in their society
- Consumers carry out in-depth investigation into the products they are familiar with
- Millennials ensure they know everything about the goods they are considering buying
- Malaysians believe the future will be bright, more so than the global average
- Millennials are the most positive and optimistic in their outlook
- Among home activities, Malaysians choose to connect with friends or family virtually
- Safe location is the most appreciated home feature among Malaysian households
- Malaysians prefer to prepare their own meals
- Malaysian consumers assert that they are unable to cook due to their busy schedule
- Millennials confirm range of barriers to cooking at home
- Healthy ingredients and clear nutrition labels greatest concerns for dietary restrictions
- Generation X prioritise maintaining a good work-life balance
- Malaysians primarily desire to earn a high salary, especially millennials
- Malaysians indicate they wish to uphold a division between their job and private life
- Malaysians prefer interacting with their friends virtually
- Gen Z consumers most actively involved in monthly leisure activities
- Malaysian consumers prioritise best value offerings when travelling
- Younger generations expect nature and outdoor activities options when on vacation
- Weekly running or jogging the most frequent exercise routine
- Younger generations leading the pack in weekly running or jogging routines
- Massages proving to be the preferred stress-reduction activity for Malaysians
- Malaysian consumers are feeling uneasy about the effects of climate change
- Consumers actively striving for eco-friendly and sustainable habits
- Malaysian consumers motivated to utilise packaging that is environmentally sustainable
- Malaysian consumers use social and political media to share their views
- Malaysian consumers always on the lookout for a good bargain
- Millennials love shopping, from finding bargains to simply browsing
- Malaysians strive to live a simple lifestyle
- Millennials remain loyal to tried and tested brands
- Malaysian consumers fixed to digital platforms for streaming content
- Malaysians expect to increase spending on health and wellness
- Younger generations intending to increase expenditure on health and wellness offerings
- Malaysians are concerned about their financial standing
- Millennials feeling the pinch in terms of their current financial position
- Millennials anticipated to make the biggest increase in attempts at saving money
- Consumers actively manage data sharing and privacy settings
- Baby boomers least concerned about managing their online identity privacy settings
- Malaysian consumers utilise platforms for communicating digitally
- Millennials most active in updating and frequenting their online profiles
- Younger generations most willing to share, write and read reviews on products or services
- Consumers interacting by following or liking companies' social media feed or posts
- Millennials much more likely to engage with brands online
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