Consumer Lifestyles in Malaysia
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Malaysia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Malaysia 2024
- Personal traits and values
- Malaysians feel concerned about the rising costs of essential goods
- Older generations prioritise spending time with their closest family
- Gen Z is more actively involved in political and social issues
- Most Malaysians like to research the products they consume
- Millennials feeling the most optimistic about the future
- Personal traits and values survey highlights
- Home life and leisure time
- Baby boomers exercise more regularly than they do chores when at home
- In Malaysia, millennials are the generation most active on social media
- Gen Z most interested in houses with smart home functionality
- Millennials and Gen X most concerned about safety when deciding where to buy a home
- Malaysians seek value for money as the main factor when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Younger generations are more aware of their calorie intake
- Millennials and Gen X say they do not have time to cook
- Younger generations tend to eat snacks while watching TV
- Baby boomers most likely to be vegan in Malaysia
- Malaysians are willing to pay a premium for food with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Gen Z more interested in workplace benefits than other generations
- Malaysian consumers value a strong work-life balance
- Millennials are most interested in higher salaries and job security
- Malaysian consumers expect flexible working hours above working from home
- Working life survey highlights
- Health and wellness
- Malaysians prefer walking or hiking as a weekly exercise habit
- Baby boomers mostly turn to physical activities to alleviate stress
- Malaysians prioritise health and nutritional properties in healthy food
- Younger generation use health and fitness apps more regularly
- Health and wellness survey highlights
- Shopping and spending
- Baby boomers see value in second hand or previously owned goods
- Millennials enjoy window-shopping instead of spending money
- Gen Z prefers products with unambiguous labels
- In Malaysia, millennials have the strongest preference for locally-sourced goods
- Malaysians often donate used items to a charity or non-profit
- Millennials most likely to follow and interact with companies on social media
- Of all Malaysian consumers, Gen Z most regularly uses a price comparison website
- Consumers expect to increase their spending on health and wellness the most
- Millennials have the most concern about their current financial standing
- Shopping and spending survey highlights
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