Luxury Goods in Turkey


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Luxury Goods in Turkey

After the sharp slowdown seen at the start of the COVID-19 pandemic, sales of luxury goods continued to show signs of recovery in 2022. Sales of personal luxury have been boosted by the reopening of stores and the progression of the country’s COVID-19 vaccination programme, coupled with the easing of public health restrictions. As consumers start to lead more active lives outside the home they have started to invest in designer apparel and footwear (ready-to-wear), luxury eyewear and super premi...

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Luxury Goods in Turkey
Euromonitor International
July 2022
List Of Contents And Tables
LUXURY GOODS IN TURKEY
EXECUTIVE SUMMARY
Luxury goods in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2017-2022
Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Luxury hotels sees dynamic growth
New luxury hotels continue to open in 2022
New luxury fine dining venues
PROSPECTS AND OPPORTUNITIES
Experiential luxury looks set for a bright future but economic challenges remain
Investments in exclusive luxury residences will continue
Growing demand for sustainable tourism
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
FINE WINES/CHAMPAGNE AND SPIRITS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales return to growth as restrictions are lifted
Competition in fine wines/Champagne and spirits remains fragmented
Shift towards home consumption supports rising interest in cocktails
PROSPECTS AND OPPORTUNITIES
More high-end acquisitions are expected
The digital landscape set to have a growing influence despite ban on e-commerce sales
Inflation and tax hikes expected to constrain volume growth
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
PREMIUM AND LUXURY CARS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium and luxury cars suffering from supply issues
Economic uncertainty negatively impacting demand for premium and luxury cars
Electric models continue gaining ground in premium and luxury cars
PROSPECTS AND OPPORTUNITIES
Positive outlook in the short term
Tesla plans to finally make its official entry into Turkey in 2022
Leasing services expected to constrain growth
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
PERSONAL LUXURY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Personal luxury brands are likely to focus on developing timeless pieces rather than seasonal ranges
Interest in products with stronger sustainability credentials set to increase
Efforts to target younger consumers expected to intensify
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2017-2022
Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027

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