Luxury Goods in Malaysia

Luxury Goods in Malaysia


The demand for luxury goods in Malaysia continues to grow at a healthy pace in 2024 buoyed by renewed consumer confidence, an uptick in tourism and a rapid rise in the number of wealthy individuals in the country. The further expansion of luxury retail space in Malaysia is also providing great growth opportunities for sales of personal luxury goods. For example, The Exchange TRX retail and lifestyle centre opened in Malaysia’s capital, Kuala Lumpur, in November 2023. This landmark development fe...

Euromonitor International's Luxury Goods in Malaysia report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Luxury Goods in Malaysia
Euromonitor International
October 2024
List Of Contents And Tables
LUXURY GOODS IN MALAYSIA
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Luxury hotels continue on the path to recovery in post-pandemic Malaysia
Familiar international players lead luxury hotels in Malaysia with further investment being seen in 2024
Regenerative and sustainable tourism a key marketing strategy – especially for island destinations
PROSPECTS AND OPPORTUNITIES
New luxury hotels set to continue opening with Malaysia becoming an increasingly popular destination for wealthy travellers
Strong potential for luxury foodservice to establish its ground in Malaysia with surging popularity of luxury café and dining concepts
Sustainable travel options and online bookings two key trends to look out for in the forecast period
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Luxury whiskies thriving thanks to tasting events and localised limited editions
Players focus on wine appreciation and gifting to drive sales in Malaysia
Producers of luxury brandy and cognac use interesting and engaging events to fuel demand in 2024
PROSPECTS AND OPPORTUNITIES
Luxury brandy and cognac, luxury whiskies expected to top performance in fine wines/champagne and spirits in forecast period
Bars and tasting events could be key to growth in fine wines/champagne and spirits
Binge drinking concerns could dampen demand while e-commerce opens up new sales opportunities
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for premium and luxury cars in Malaysia continues to grow at a rapid pace
BMW drives into a commanding lead thanks to the success of new models, including electric vehicles (EV), and the new Retail.Next dealership concept
Strong momentum and pick up of electric and hybrid vehicles resulted from rapid China brands penetration and Tesla
PROSPECTS AND OPPORTUNITIES
Demand on premium and luxury cars expected to be on the rise with strong positive outlook following active launch of new models
Premium and luxury car dealers to focus on ways to attract customers both in the physical world and online
Competition likely to intensify as Malaysia goes electric
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Expansion of retail space key to the growth of personal luxury
Personal luxury brands set to continue focusing on enhancing the customer shopping experience
More players likely to adopt an omnichannel approach to sales while new department stores present new opportunities
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

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