Luxury Goods in Japan

Luxury Goods in Japan


Retail value sales of luxury goods in Japan are set to increase in current terms in 2024, although growth is expected to be slower than in the previous few years. While in previous years, there was recovery from the COVID-19-related decline in 2020, sales of luxury goods had already returned to the pre-pandemic (2019) level, therefore limiting the growth prospects in 2024. Nevertheless, sales continue to rise, benefiting from the return of wealthy travellers to retail outlets, especially with th...

Euromonitor International's Luxury Goods in Japan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Luxury Goods in Japan
Euromonitor International
October 2024
List Of Contents And Tables
LUXURY GOODS IN JAPAN
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Luxury foodservice drives growth in experiential luxury, thanks to new openings
Armani leads experiential luxury with an award-winning restaurant
Interest in wellness and self-care creates opportunities for players in experiential luxury
PROSPECTS AND OPPORTUNITIES
New hotel openings will support growth for luxury hotels
Government push towards Japan as a tourist nation will change experiential luxury
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid value growth observed, while volume growth is limited
Other fine wine and other luxury spirits continue to perform well in 2024
MHD Diageo Moët Hennessy KK continues to lead a highly fragmented category
PROSPECTS AND OPPORTUNITIES
Fine wines/champagne and spirits forecast to see rising retail current value sales, backed by the Experience More trend
Premiumisation in Japanese sake and whisky will continue to support value growth
Increase in inbound tourism will support growth
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
A more challenging year, but still up historically
The stand-out performance of Lexus propels it into the lead
Hybrids preferred by Japanese consumers
PROSPECTS AND OPPORTUNITIES
Ultra luxury set to drive demand
Differentiation influences purchasing decisions
Electric vehicles set to grow despite limited infrastructure and policy hurdles
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
A physical presence will be important to serve inbound tourism demand
Entry-level luxury key to attracting new consumers
Domestic luxury brands appeal to a global audience
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings