Luxury Goods in Italy
Luxury goods is set to see high single-digit growth in current value terms in 2022, continuing its road to recovery. This has been especially evident since the last quarter of 2021, starting recovery from the strong decline seen in 2020 linked to the emergence of COVID-19. However, sales are still expected to remain below the 2019 level, as in other markets in Europe, as the fear linked to new COVID-19 variants is leading luxury tourists outside of Europe to avoid travelling long distances and o...
Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Luxury Goods in Italy
- Euromonitor International
- July 2022
- List Of Contents And Tables
- LUXURY GOODS IN ITALY
- EXECUTIVE SUMMARY
- Luxury goods in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for luxury goods?
- MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2017-2022
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
- Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- EXPERIENTIAL LUXURY IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Easing of pandemic restrictions boosts growth, but not to pre-pandemic level
- Italy is still popular for luxury experiences, but business travel is slow to return
- Continuation of openings indicates confidence and potential
- PROSPECTS AND OPPORTUNITIES
- Full recovery likely to take time due to consumer caution
- Luxury hotels will change their services to meet consumers’ new needs
- Openings of luxury hotels set to drive recovery
- CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
- FINE WINES/CHAMPAGNE AND SPIRITS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Despite volume decline, value sales rise due to inflation
- Other fine wine remains popular during meals at home
- Return of celebratory occasions boosts sales of fine champagne
- PROSPECTS AND OPPORTUNITIES
- Stronger growth as tourists start to return in greater numbers
- Premiumisation in fine wines and certain spirits
- Sustainability and health will remain two key trends, along with digitalisation
- CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
- PREMIUM AND LUXURY CARS IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Continued recovery, but sales remain below pre-pandemic level
- Audi moves close to the leader, Mercedes-Benz
- Luxury car makers increase safety and improve the driving experience
- PROSPECTS AND OPPORTUNITIES
- Luxury cars set to recover sooner than premium
- Electric will be the future for premium and luxury cars thanks to further launches
- Government incentives and investment to drive the transition to green-powered cars
- CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
- PERSONAL LUXURY IN ITALY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury wearables
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
- PROSPECTS AND OPPORTUNITIES
- Rates of recovery to pre-pandemic level to vary across personal luxury categories
- E-commerce set to gain ground thanks to exclusive services and collections
- Physical stores will maintain their importance in terms of adding value
- CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2017-2022
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
- Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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