Luxury Goods in Brazil
Involuntary saving emerged as a new reality that was imposed by enforced changes in lifestyle (restrictions on international travel, foodservice, entertainment, culture, etc.), and this favoured the consumption of luxury goods in the pandemic years. The discovery of the advantages of the internal market should continue to keep consumption high, albeit with no further growth, in 2022.
Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change
Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Luxury Goods in Brazil
- Euromonitor International
- July 2022
- List Of Contents And Tables
- LUXURY GOODS IN BRAZIL
- EXECUTIVE SUMMARY
- Luxury goods in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for luxury goods?
- MARKET DATA
- Table 1 Sales of Luxury Goods by Category: Value 2017-2022
- Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
- Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
- Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
- Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
- Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
- Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
- Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- EXPERIENTIAL LUXURY IN BRAZIL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- The recent “discovery” of local luxury continues in 2022
- The appeal of exotic destinations and cultural hotspots with Brazilian branding
- Adaptation of hotels and new services are observed in the post-pandemic period
- PROSPECTS AND OPPORTUNITIES
- Launches set to continue boosting sales
- Investments will attract foreign tourists, but difficulties still need to be overcome
- Luxury hotels faces the challenge of adapting to new demands and staying relevant to younger consumers
- CATEGORY DATA
- Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
- Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
- Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
- Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
- Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027
- FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- The growth observed in 2021 is expected to continue in 2022
- Production difficulties to continue, but actions expected to address this
- Inflation limits consumption and entry of new consumers
- PROSPECTS AND OPPORTUNITIES
- Fine wines continues to expand and has room to grow even further
- “Glocal” appeal benefits from strong brands operating and producing in Brazil
- Consumer concern with sustainability themes guide companies’ investments
- CATEGORY DATA
- Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
- Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
- Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
- Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
- Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
- Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027
- PREMIUM AND LUXURY CARS IN BRAZIL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- High demand and difficulties in the production chain expected for luxury cars in 2022
- Brands that maintain local production during the pandemic see competitive advantages
- Second-hand luxury cars see increasing demand
- PROSPECTS AND OPPORTUNITIES
- Electric cars still face strong challenges in local production
- Growth in demand for luxury electric cars will benefit the development of the segment
- Rising prices lead players to offer alternatives
- CATEGORY DATA
- Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
- Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
- Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
- Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
- Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
- Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027
- PERSONAL LUXURY IN BRAZIL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Designer apparel and footwear (ready-to-wear)
- Luxury eyewear
- Luxury jewellery
- Luxury leather goods
- Luxury timepieces
- Luxury writing instruments and stationery
- Super premium beauty and personal care
- PROSPECTS AND OPPORTUNITIES
- Diverse digital strategies reveal there is no “one size fits all” strategy
- Luxury brands deal with the challenge of attracting younger audiences and sustainability issues
- Major brands expect consumers to be more connected to local offers in luxury
- CATEGORY DATA
- Table 28 Sales of Personal Luxury by Category: Value 2017-2022
- Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
- Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
- Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
- Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
- Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
- Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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