The New Loyalty Playbook: Strategies From Leading Brands

The New Loyalty Playbook: Strategies From Leading Brands

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with a variety of reward incentives and experiences, companies can generate greater value for both their business and their customers.


Euromonitor International’s The New Loyalty Playbook: Strategies From Leading Brands report is designed specifically for current and potential stakeholders in the emerging loyalty industry. It provides data and insights about the latest developments in the customer loyalty space. The report explores how loyalty programmes are evolving, triggering businesses to redefine their strategies and operating models. The report highlights key consumer trends which help outline effective roadmaps to accelerate growth opportunities.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Loyalty market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.