Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all remaining entry restrictions in October 2022. Global limited-service restaurant chains in popular tourist cities such as Bangkok, Pattaya, Chiangmai, and Phuket witnessed a notable increase in footfall, having successfully regained the momentum that was i...
Euromonitor International's Limited-Service Restaurants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Limited-Service Restaurants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Limited-Service Restaurants in Thailand
Euromonitor International
March 2024
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth in 2023, driven by revival of tourism
Outlet expansion emerges as a key strategy
McDonald’s achieves success through targeting Gen Z demographic
PROSPECTS AND OPPORTUNITIES
Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences
Pop culture will resonate with young consumers
Fast-food players will look to become more sustainable
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028