Within limited-service restaurants in Taiwan, McDonald's collaborated with the famous Japanese manga series Dragon Ball, featuring its illustrations on exclusive packaging, meals and trading cards for fans to collect. This iconic anime successfully connected with different generations in Taiwan, namely generation Y and Z who are the most active groups on social media. McDonald’s also teamed up with the K Pop young girl group New Jeans, which is known for its girl next door image and a cartoon ra...
Euromonitor International's Limited-Service Restaurants in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Limited-Service Restaurants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Limited-Service Restaurants in Taiwan
Euromonitor International
February 2024
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited-service restaurants focus on collaborations to connect with Generation Y/Z
Operators continue to optimise the eating experience with digital support
Strong recovery of foodservice in convenience stores keeps 7-Eleven and Family Mart in the lead
PROSPECTS AND OPPORTUNITIES
Domestic demand to rise amid developments in central and south Taiwan
Hot weather drives sales of meals in convenience store limited-service restaurants
Key players execute plans to help meet Taiwan’s net-zero emissions target by 2050
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028