The positive performance of limited-service restaurants in 2023 was aided by the lifting of COVID-19 restrictions in March 2022, allowing limited-service restaurants to appeal through the convenience they provide. In addition, the high cost of living and the loss of purchasing power drove a solid performance, providing cheaper menus than full-service players. The active competitive landscape further drove sales, with international chains such as McDonald's, KFC, Burger King, Taco Bell and Subway...
Euromonitor International's Limited-Service Restaurants in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Limited-Service Restaurants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Limited-Service Restaurants in Romania
Euromonitor International
February 2024
List Of Contents And Tables
LIMITED-SERVICE RESTAURANTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience and cost-savings boost value sales for limited-service players
McDonald's and Burger King offer new technology, loyalty programs and expansion plans
Local players offer Shawarma kebabs to drive sales on the landscape
PROSPECTS AND OPPORTUNITIES
Affordable price points allow players to remain attractive during rising inflation
The expansion of shopping malls across the nation aids growth for players
Ongoing innovations allows McDonald's to retain its top spot
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028