Laundry Care in New Zealand

Laundry Care in New Zealand


Laundry care in New Zealand experienced robust value sales growth in 2023, primarily influenced by inflationary pressures. Despite the stabilisation of fuel costs after the initial shock in 2022 due to the Russian invasion of Ukraine, the Government's decision to reinstate excise duty on petrol in July resulted in increased costs for consumers. Moreover, flooding and extreme weather events in early 2023 led to widespread road closures, disrupting supply chains and exerting upward pressure on uni...

Euromonitor International's Laundry Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Laundry Care in New Zealand
Euromonitor International
February 2024
List Of Contents And Tables
LAUNDRY CARE IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary pressures drive unit price growth, impacting consumers in the midst of a cost-of-living crunch
Ecostore's 'No Laundry Day' initiative
Persil maintains leadership, facing heightened competition
PROSPECTS AND OPPORTUNITIES
Anticipated moderation in value sales growth over the forecast period
Private label opportunities amidst cost-of-living pressures
Henkel's acquisition of Earthwise set to intensify competition with Ecostore
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2018-2023
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2018-2023
Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Home Care: % Value 2019-2023
Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 23 Distribution of Home Care by Format: % Value 2018-2023
Table 24 Distribution of Home Care by Format and Category: % Value 2023
Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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