Laundry Care in the United Arab Emirates
Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever Arabia) Group, Procter & Gamble, and Henkel Arabia for Home & Personal Care Co Ltd, have amplified their advertising campaigns, fuelling a rising demand for various laundry care products, including concentrated powder detergents, liquid detergents, and fab...
Euromonitor International's Laundry Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Laundry Care in the United Arab Emirates
- Euromonitor International
- February 2024
- List Of Contents And Tables
- LAUNDRY CARE IN THE UNITED ARAB EMIRATES
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Laundry care continues to expand as concentrated liquid detergents gain traction
- Unilever’s Comfort brand launches new fabric softener range
- E-commerce and promotions help boost category sales
- PROSPECTS AND OPPORTUNITIES
- Liquid detergents offer further potential for dynamic growth and development
- Shift in consumer preferences towards eco-friendly options
- Multinationals set to maintain leadership amid rising competition from private label
- CATEGORY INDICATORS
- Table 1 Household Possession of Washing Machines 2018-2023
- CATEGORY DATA
- Table 2 Sales of Laundry Care by Category: Value 2018-2023
- Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
- Table 4 Sales of Laundry Aids by Category: Value 2018-2023
- Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
- Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
- Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
- Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
- Table 9 NBO Company Shares of Laundry Care: % Value 2019-2023
- Table 10 LBN Brand Shares of Laundry Care: % Value 2020-2023
- Table 11 NBO Company Shares of Laundry Aids: % Value 2019-2023
- Table 12 LBN Brand Shares of Laundry Aids: % Value 2020-2023
- Table 13 NBO Company Shares of Laundry Detergents: % Value 2019-2023
- Table 14 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
- Table 15 Forecast Sales of Laundry Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
- HOME CARE IN THE UNITED ARAB EMIRATES
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
- Competitive landscape
- Retailing developments
- Price wars among players are expected to intensify amid growing inflation
- MARKET INDICATORS
- Table 17 Households 2018-2023
- MARKET DATA
- Table 18 Sales of Home Care by Category: Value 2018-2023
- Table 19 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 20 NBO Company Shares of Home Care: % Value 2019-2023
- Table 21 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 22 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 23 Distribution of Home Care by Format: % Value 2018-2023
- Table 24 Distribution of Home Care by Format and Category: % Value 2023
- Table 25 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 26 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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