Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and the spending habits across the main socioeconomic groups. Products like spot and stain r...
Euromonitor International's Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Laundry Care in Tunisia
Euromonitor International
February 2024
List Of Contents And Tables
LAUNDRY CARE IN TUNISIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth in liquid detergents limits liquid fabric softeners
Société El Jmal continues to increase its presence and importance in laundry care
Tight competition between international and local brands
PROSPECTS AND OPPORTUNITIES
Local companies to make gains
Industry push for liquid detergents
Spot and stain removers to develop and grow strongly
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 10 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 11 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 12 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 14 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN TUNISIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2018-2023
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2018-2023
Table 18 Sales of Home Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Care: % Value 2019-2023
Table 20 LBN Brand Shares of Home Care: % Value 2020-2023
Table 21 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 22 Distribution of Home Care by Format: % Value 2018-2023
Table 23 Distribution of Home Care by Format and Category: % Value 2023
Table 24 Forecast Sales of Home Care by Category: Value 2023-2028
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2023-2028