Laundry Care in South Africa

Laundry care in South Africa continued to be heavily influenced by consumers’ spending power in 2024. The elevated levels of inflation, combined with high interest rates in the country, have placed consumer spending under pressure. This pressure is evident in the increasing popularity of more accessible laundry detergents, including private label. Consumers are seeking affordable laundry care options, by seeking greater value deals, shopping for products that are on promotion and trading down to...

Euromonitor International's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.