Laundry Care in Poland

Laundry care saw a strong rise in retail value sales in current terms in Poland in 2024. Products such as laundry detergents are seen as essential items and have, therefore, maintained a significant level of demand despite the rising cost of living seen towards the end of the review period. However, consumers became more price conscious and sought more affordable options in the laundry care category. In this environment, private label products from discount retailers increasingly found favour du...

Euromonitor International's Laundry Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.