Laundry Care in Malaysia

The market for laundry care in Malaysia maintained positive growth in retail volume and current value terms in 2024, with powder detergents continuing to account for the highest proportion of sales. Powder detergent remains a popular choice among rural consumers, low-income urban households, and overseas workers due to its affordability - a crucial factor amidst elevated food prices and the high cost of living. In addition to washing clothes, powder detergents serve as multipurpose cleaners for...

Euromonitor International's Laundry Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Laundry Care in Malaysia
Euromonitor International
February 2025
List Of Contents And Tables
LAUNDRY CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Laundry care sees positive growth, driven by introduction of multifunctional and cost-saving products
Baking soda emerges as key natural ingredient in laundry detergents
Growing popularity of front-loading washing machines among urban consumers drives demand for low-suds formulations
PROSPECTS AND OPPORTUNITIES
Laundry care will see increasing segmentation
Bio-Home unveils ECO refill stations, while its laundry sheets offer consumers a sustainable alternative
Offline retailers dominate, but e-commerce is set to continue to rise, as subscription-based models gain traction
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2019-2024
Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 4 Sales of Laundry Aids by Category: Value 2019-2024
Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN MALAYSIA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2019-2024
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2019-2024
Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Home Care: % Value 2020-2024
Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 23 Distribution of Home Care by Format: % Value 2019-2024
Table 24 Distribution of Home Care by Format and Category: % Value 2024
Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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