Laundry Care in Ecuador

Laundry Care in Ecuador


Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and escalating security issues on top of price rises have encouraged spending caution among consumers and a consequent shift to from liquid powder detergent. Powder detergent is seen as a more economical choice due to its longer-lasting properties and cost-effici...

Euromonitor International's Laundry Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Laundry Care in Ecuador
Euromonitor International
February 2024
List Of Contents And Tables
LAUNDRY CARE IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Powder detergent benefits from its affordability and versatility
Bar detergents suffer a strong price increase
Laundry aids see a strong recovery as life returns to normal
PROSPECTS AND OPPORTUNITIES
Private label expected to gain further ground over the forecast period
Multiple use of powder detergent is a key determinant of growth
Powder and bar detergents hampered by already high penetration, whilst laundry aids have a promising future
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2018-2023
Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 4 Sales of Laundry Aids by Category: Value 2018-2023
Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 10 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 11 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 12 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 14 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN ECUADOR
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2018-2023
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2018-2023
Table 18 Sales of Home Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Home Care: % Value 2019-2023
Table 20 LBN Brand Shares of Home Care: % Value 2020-2023
Table 21 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 22 Distribution of Home Care by Format: % Value 2018-2023
Table 23 Distribution of Home Care by Format and Category: % Value 2023
Table 24 Forecast Sales of Home Care by Category: Value 2023-2028
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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